ICEHERBS is owned by Kavita ehf.
Iceherbs (Íslensk fjallagrös) was founded in 1993 by a number of private and public companies together with several municipalities. The idea behind creating Iceherbs hf. was to utilise the untapped potential of Iceland moss, which had hitherto only been exported unprocessed.
In 2016 the natural supplement division of Iceherbs was separated into new company Natturusmidjan ehf. The company has remained true to these roots while expanding its range to include products sourced from other natural Icelandic resources.
The history of Iceherbs bears witness to the great deal of ingenuity, hard work and expense put into the company, but our main strength still lies in our use of high-quality raw material sourced from the unpolluted environment of Icelandic nature.
Our goal remains, as ever, to utilise Icelandic natural resources in innovative ways while remaining true to the country’s history and traditions. The health goods and supplements from Iceherbs are based on old beliefs, supported by scientific research, of the effectiveness of mountain lichens and other natural Icelandic remedies. The company’s health goods have proved particularly attractive to the growing number of people who prefer to use preventative measures to maintain their health.